Aveda Congress 2025 was more than a hair show—it was an intergalactic takeover. Our team brought the story of the Material Girls to life, only to watch them transform as alien energy descended upon the stage in a psychedelic, otherworldly performance that left the audience buzzing.
A Story That Started on the Couch
The show began with Tatum on a couch, flipping through channels. At first, it seemed ordinary—until the channels began sending a subliminal message: the aliens are coming. The signals grew louder, stranger, and more insistent until the takeover became inevitable.
The Alien Arrival
When the invasion began, it wasn’t subtle. Flashing lights, pulsing beats, and kaleidoscopic backgrounds filled the stage as UFOs emerged and the Material Girls we once knew were transformed into alien beings. Their gluttony had summoned the harvest, and the aliens were here to collect.
Hair, makeup, and styling blended seamlessly with the visuals to create an immersive sensory experience. Think glittering textures, sculptural shapes, and futuristic silhouettes—hair artistry at its most fearless.
The Alien Queen
Then, she arrived. A towering green Alien Queen, striding across the stage on stilts, commanded the room. With an aura both terrifying and mesmerizing, she reigned over the newly transformed alien Material Girls.
The performance blurred the lines between fashion, theater, and hair artistry—exactly what makes Aveda Congress a must-see celebration of creativity year after year.
A Finale Like No Other
The show closed not with silence, but with a dance party. Stylists, aliens, and Material Girls alike filled the stage in a high-energy celebration, inviting the audience to surrender to the music, movement, and artistry.
Why It Matters
Aveda Congress 2025 proved once again that hair shows are more than education—they are cultural moments. Our alien-inspired performance challenged what’s possible in avant-garde hairstyling while delivering a visual spectacle that people will be talking about long after the lights went down.
From the subliminal TV signals to the final beat of the dance floor, this was a story of transformation, excess, and takeover. It was a reminder that when artistry and imagination collide, anything is possible—even aliens walking the runway.
