Discover how the rat tail haircut is making a wild comeback in 2025. From punk roots to Gen Z style statements, explore this bold hair trend's return.

Discover Sylvestre Finold, avant-garde hair artist and multi-award winner, renowned for sculptural creations and bold artistry. See why he’s a must-watch at Aveda Congress 2025 and explore his extraordinary hair journey on ElevateHair.com.

Discover the artistry of Antoinette Beenders, Aveda’s Senior Vice President of Creative, and see why she’s a must-watch performer at Aveda Congress 2025. Explore her legendary career and creative brilliance.

Discover the artistry of Allen Ruiz—Aveda’s Global Artistic Director of Haircutting and Ruiz Salon owner—in this exclusive Elevate Hair spotlight. Get his top advice for new stylists, personal favorites, and where to see him next at Aveda Congress 2025.

Discover the Soft Goth Summer trend taking over 2025—where romantic textures, dark ribbons, and dreamy, undone hair create the ultimate ethereal goth aesthetic. Perfect for stylists and beauty lovers looking to embrace moody summer vibes.