There’s a new mood creeping into summer—and it’s not your typical sun-soaked blonde moment.
Soft Goth Summer is here, and it’s all about contradiction: sheer but shadowy, feminine but eerie, undone but intentional. A new wave of romantic goth has arrived—and we’re very into it.
Forget spikes and studs. This version of goth is softer, dreamier, and floats somewhere between Wednesday Addams and Lana Del Rey with heatstroke. It’s not about going full black—it's about blending dark energy with delicate textures, whispering rebellion instead of screaming it.
The Aesthetic Shift: A Softer Kind of Strange
Soft Goth Summer is all about subtle tension.
Imagine:
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Mesh sleeves layered under sundresses
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Smudged eyeliner under floaty fringe
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Velvet ribbons tied into sweat-kissed hair
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Corset detailing and sheer fabric, moving with the breeze
This is goth reimagined for July. It’s not heavy or harsh—it’s haunted in a way that still breathes. The vibe? Ballet-core gone feral. Coquette if she cursed. And always, always romantic.
Hair, Mood, Muse
This trend isn’t just for the moodboard—it’s showing up in the chair, too.
Hair cues to recreate:
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Soft layers with lived-in movement
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Wispy bangs or romantic tendrils
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Hair accessories: thin black ribbons, vintage clips, or sheer scrunchies
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Undone textures—think “I wandered out of a Victorian painting and into a rave”
Makeup pairings:
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Glossy black or plum eyeliner
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Cloudy shadow in mauve, gray, or rose
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Blurred berry lips or stained reds
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Skin that glows—like you might be in love or coming back from the dead (your choice)
The muse?
Lana. Wednesday. A touch of Tim Burton. A garden ghost with really great style.
Want to Ride the Soft Goth Wave?
Save the inspo. Try the style and tag @elevatehair—we want to see how you bring this moody muse to life.
