Discover the artistry of Antoinette Beenders, Aveda’s Senior Vice President of Creative, and see why she’s a must-watch performer at Aveda Congress 2025. Explore her legendary career and creative brilliance.
Discover the artistry of Allen Ruiz—Aveda’s Global Artistic Director of Haircutting and Ruiz Salon owner—in this exclusive Elevate Hair spotlight. Get his top advice for new stylists, personal favorites, and where to see him next at Aveda Congress 2025.
Discover the Soft Goth Summer trend taking over 2025—where romantic textures, dark ribbons, and dreamy, undone hair create the ultimate ethereal goth aesthetic. Perfect for stylists and beauty lovers looking to embrace moody summer vibes.
Guava pink is 2025’s hottest hair and beauty color. Here’s how to wear the fruity hue, from salon trends to styling inspo.
Nashville stylist Andy Judd fuses romantic whimsy and punk edge into inclusive hair art. His bold vision and mentorship inspire the next generation of stylists.
Discover the hottest hair color trend for 2024—Raffia Bronde. A seamless blend of blonde and brunette, perfect for an effortless, sun-kissed glow.
